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Google Adsense is one of the most popular PPC advertising network which can be used on a variety of low traffic as well as high traffic websites. Getting Google Adsense account approval in India is considered to be difficult. Many early webmasters have their Google Adsense account disabled due to a variety of reasons such as non compliance to webmaster guidelines
Earlier, website approval criteria was relaxed, but at least one website where the advertising code is added has to be approved s. This also allows the publisher to track the performance of each website separately by creating channels. Like most PPC networks, the advertisement can be customised in a particular color to increase the Click through rate.